Building production-ready web products with Next.js.
I work end-to-end: UX decisions, frontend, backend, database design, SSR/SEO, deployment, and production hardening. The goal is simple — reduce friction, remove repetition, and ship systems that stay maintainable as usage grows.
End-to-end ownership
UX → backend → ops
Production mindset
SEO, security, reliability
Clean architecture
Readable under pressure
Featured projects
Case studies from real production work: constraints, tradeoffs, system design, and measurable outcomes.
Production system for real-time pricing, catalog relationships, and customer workflows — built end-to-end with SSR/SEO ownership.
Built from domain → backend → CI/CD → deployment, optimized for real purchase flows and long-term maintainability.
Operational tooling: auth, CRUD, validation, exports, and workflows designed to reduce friction and scale with usage.
Services
Build from zero, improve what’s already live, or operate and iterate based on real usage.
Ship a production-ready Next.js product: UX decisions, frontend, backend, database design, and deployment.
Make an existing product faster, cleaner, and easier to operate: performance, SEO, security, and architecture review.
Ongoing improvements based on real usage: reliability, logs, DX, iterations, and workflow automation.
Latest writing
Short, practical notes about shipping and operating real systems — not just demos.
Engineering • 8 min read
Clean architecture under pressure: keeping systems readable as they grow
Available for select work
Let’s make your product faster, cleaner, and easier to operate.
Share what you’re building (or what’s breaking in production) — I’ll reply with next steps and a realistic plan.