AquaHub - End-to-end e-commerce platform
Built from zero to production: domain modeling, backend APIs, database schema, CI/CD, deployment, and a storefront optimized for real purchase flows.
Year
2025
Role
Founder / Full-stack
Stack
Next.js • PostgreSQL • Node.js
Context
AquaHub was built from zero to a production-ready e-commerce platform with real purchase flows and real operational constraints. The goal was end-to-end ownership across product, backend, deployment, and iteration.
Constraints
- End-to-end ownership from domain modeling to backend APIs to deployment.
- Purchase flows needed to remain responsive and clear across devices.
- Infrastructure and delivery requirements: CI/CD, HTTPS, Nginx, and production tuning.
- Schema and architecture designed for scalable catalogs and future growth.
System design
SSR and SEO foundation
Metadata handling, indexable routing, and an architecture that keeps pages fast while staying maintainable.
Domain and data modeling
Relationships and query patterns designed around real workflows, not just a schema that technically works.
Admin operations
Secure admin UX with validation, exports, operational tooling, and guardrails that prevent costly mistakes.
Quality and maintainability
Clear boundaries, consistent components, and a codebase that remains readable under pressure.
Operational ownership
Production work includes performance tuning, deployment hardening, and reducing operational friction. That means better caching decisions, safer admin tooling, and systems that are easier to run every day.
Outcome
- Production-ready platform shipped end-to-end with a maintainable foundation.
- Responsive storefront optimized for real purchase flows and usability.
- Infrastructure and deployment ownership across CI/CD, HTTPS, Nginx, and tuning.
Note: exact metrics can be added here (Core Web Vitals improvements, time saved per workflow, conversion, and more).
Want something similar?
If you are building a web product and want it faster, cleaner, and easier to operate, I am open to collaborations.