AquaHub — End-to-end e-commerce platform
Built from zero to production: domain modeling, backend APIs, database schema, CI/CD, deployment, and a user-focused storefront optimized for real purchase flows.
Year
2025
Role
Founder / Full-stack
Stack
Next.js • PostgreSQL • Node.js
Context
AquaHub was built from zero to a production-ready e-commerce platform: real purchase flows, real operational needs, and a foundation that can grow. The goal was to own the system end-to-end — product decisions, backend architecture, deployment, and ongoing improvements.
Constraints
- End-to-end ownership: domain → backend APIs → database schema → deployment.
- Purchase flows must stay responsive and clear across devices.
- Infrastructure and delivery: CI/CD, HTTPS, Nginx, production tuning.
- Schema and architecture designed for scalable catalogs and future growth.
System design
SSR/SEO foundation
Metadata handling, indexable routing, and a structure that keeps pages fast while staying maintainable.
Domain & data modeling
Relationships and query patterns designed around real workflows — not just a schema that “works”.
Admin operations
Secure admin UX: validation, exports, operational tooling, and guardrails that prevent mistakes.
Quality & maintainability
Clear boundaries, consistent components, and a codebase that stays readable under pressure.
Operational ownership
Production work includes performance tuning, deployment hardening, and reducing operational friction. That means caching decisions, safe admin tooling, and making the system easier to run day-to-day — not just “shipping features”.
Outcome
- Production-ready platform shipped end-to-end with a maintainable foundation.
- Responsive storefront optimized for real purchase flows and usability.
- Infrastructure and deployment owned (CI/CD, HTTPS, Nginx, tuning).
Note: exact metrics can be added here (Core Web Vitals improvements, time saved per workflow, conversion, etc.).
Want something similar?
If you’re building a web product (or you already have one in production) and want it to be faster, cleaner, and easier to operate, I’m open to collaborations.