The problem
SEO is often treated as an afterthought: add meta tags, generate a sitemap, and move on.
In production systems, that approach breaks quickly.
SEO as a system
SEO touches:
- Routing structure
- Data fetching patterns
- Metadata consistency
- Deployment and caching behavior
If these aren’t designed together, you end up fighting your own stack.
Practical takeaway
Treat SEO as part of system design, not a post-launch task.